A modern classic.
Identity . campaign . Art direction
Studio: Fortis
Photographer: Saskia Wilson
Woollahra Collection is set within a suburb that encapsulates the ‘art de vivre’; providing a sophisticated cosmopolitan lifestyle within the backdrop of rich heritage fabric.
The collection is made up of 3 distinct offerings, James St residences, Magnolia Terraces & Ox House (originally a theatre), each brought to life by an iconic interior designer, balancing the history of the site with modern elements.
The brand idea ‘a modern classic’ brings the past and present together to create unexpected moments of tension, beauty, and wonder.
Inspired by unique heritage architecture forms, we created a collection of graphic shapes, stepped in meaning, that are used boldly throughout the brand campaign. Combined with warm, nostalgic location photography & footage we created a series of dynamic videos that blended the rich history, theatre, and lifestyle of Woollahra.

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