Kit for the rider. Fit for the road.

Uniform design . illustration
Studio: Re
Photographer: Saskia Wilson

Optus is on a mission to become more than a telco – a mission that has seen them become a major player in the entertainment game. For Re, that means keeping the Optus brand as entertaining and relevant as the content it delivers. In the course of bringing this to life, a brief came into studio to design a cycling kit for Optus employees. Something tight and bright for those partial to a bit of lycra. Something that employees would genuinely want to wear. Something that moves at the speed of culture.
Taking inspiration from cycling culture, we designed three kits that felt distinctly Optus. Each design was unique, from the classic stripes and polkadots of cycling's history, to the constantly evolving world of entertainment, to the valleys and peaks of the road ahead.