Awash with beauty. Anchored in the exceptional.
Intimate in nature, Colindia comprises six half-floor residences crowned by a full-floor penthouse at the end of a quiet cul-de-sac. Nestled in the hills of Neutral Bay, this is the best of both worlds: harbourside bliss with the world on its doorstep.
The positioning of the campaign focussed on attracting downsizers ready for a fresh chapter of possibility. A place for those open to new ideas, new connections, and new forms of self-expression.
The positioning of the campaign focussed on attracting downsizers ready for a fresh chapter of possibility. A place for those open to new ideas, new connections, and new forms of self-expression.
The visual identity of Colindia’s campaign featured bespoke artwork using fluid lines and natural hues evocative of both the architecture and Neutral Bay’s flowing coastlines. Each artwork illustrated the unique characteristics of the building, and were framed in open, spacious layouts with pops of striking cobalt blue – a nod to the panoramic backdrop of the Sydney harbour. The name itself was selected due to the attractiveness of the quiet street, and the curved letterforms present within the word. The bespoke wordmark was crafted to emphasise these, using open rounded shapes and sweeping curves.
Deliverables
Identity Design, Illustration
Credits
Studio ― Fortis
Awards
BEST 2021, Bronze (Design craft)
AGDA 2021, Merit (Illustration for design)
Sydney Design Awards 2021, Silver
AGDA 2021, Merit (Illustration for design)
Sydney Design Awards 2021, Silver
