Castlerose; Salacious yet elegant, dark yet dignified.
Identity . campaign . Art direction
Studio: Fortis
Photographer: Alex Squadrito
Photographer: Alex Squadrito
Nestled underneath the din of the street, sits our brooding South Melbourne supper club. A grandiose den, dark yet dignified, Castlerose is a backdrop of elegance for all occasions. Like the space itself our menu marries comfort with sophistication and is a seasonal celebration rich in its history and rotund with modern flair. Those in search of a casual affair can pull up a stool settle in, sip champagne and cocktails and snack on a cigar.
These are the nights they’ll call the good old days.
Our team was briefed to develop a holistic concept for the upper daytime cafe, alongside the underground bar. The owners Glen Bagnara & Philippe Perrey were inspired by Winston Churchill and the subterranean parties of 10 Downing Street, and lavish 19th century dining; which was the springboard from which we conceived our creative concept. We created a narrative that tied both venues together through Winston Churchill, the upper cafe being named ‘Clementine’ (Churchill’s wife) emitting a bright and sunny personality, while we named downstairs ‘Castlerose’ allegedly the name of Churchill’s lover, emitting a sense of debauchery, passion, and mystery.
